About us

1st of all, I am truly grateful that you are taking the time to read about me, thank you

With over 20 years being involved in the sales industry,

Starting in humble conditions as an office junior/tea boy, to then

selling services and products worth millions of dollars which followed up with 

leading teams within businesses that generated 8 figures in revenue.

Writing that it sounds such a simple journey but I can tell you now it hasn’t been.

My journey has involved many stumbling blocks along the way, both internally and externally ,

If you don’t mind, I would like to give you some insight into me, is that ok?

Growing up, I always wanted to be a lawyer, I felt that was destiny,

I loved the idea of helping people to make sure that justice was served 

and that I could use my natural skills and ability to do that.

The problem was, I was terrible at school, not in the way that I wasn’t smart, I was probably too smart, too smart for my own good.

I just couldn’t focus or concentrate for long enough, 

School wasn’t for me but I have always been a person that believed in learning and developing ,

It became very apparent after my 3rd attempt at college that becoming a lawyer was not going to happen,

During this 3rd attempt at college my friend, Ben contacted me and asked if I wanted a part-time job at a property developers, manual tasks of stuffing envelopes and leafleting around London.

This company was brilliant at marketing its product in such a way that when it came to project launches, people were sleeping outside nights before to secure their seat. 

Pretty cool, right?

It worked well for me because I could go to college 3 days a week and do this work on the side.

Well that didn’t quite work out,

After a short while, I grabbed the attention of one of the site sales managers who took a liking to me, and believed i had what it would take to be a great sales consultant selling property for the company.

I had a big problem though,

I still believed i wanted to be a lawyer because of its prestigiousness and respect in the industry,

and I didn’t have any respect whats so ever for the sales industry, 

To me, it was full of school dropouts, lacked professionalism and I wouldn’t be respected because of the tagging being in real estate attracted.

These were the inner challenges that I faced, right or wrong, this was what I believed.

If you are looking at sales people, I still think it is the case that it attracts this stigma BUT I was becoming more than a sales person.

The skills I had to potentially become a great lawyer, were also the same skills needed to be a great Sales Professional,

Be ethical in a way the client knows you have their best interest at heart,

Know the product and be able to convey that across to the client .

Willingness to help people to solve their problems.

continuous learning and development to be sharp as a tack.

Negotiate in a way that benefits the clients.

Be adaptable to different challenges with the market and clients objections.

Something clicked all of a sudden and I believed that if I applied my hunger for learning and development to this role, I truly could become a great sales professional but also build a successful sales career.

with my experience and understanding what it takes to overcome doubts and adversities,  I know I can help others.

I have a real passion and desire to help businesses to develop teams of sales professionals, leading to the company being recognized in the market as the go-to company for their product or service.

And the salespeople having the skills to provide for themselves and their families

After moving to Dubai in 2008, I had to be able to adapt to not only a recession environment but also cultural differences.

Many Brits come to Dubai and the Middle East for that matter and think they can use their ‘British way’ of doing business and apply it to how business is done in the Middle East, 

That is completely the wrong mindset to have, you must adapt to your surroundings, build relationships and trust, that is the Middle East mentality and is something I apply every day when speaking with clients.

My career so far has been a mix of working in B2B SaaS and B2C sales businesses which gives me a great grasp on understanding both sides of the coin and can give great insight into your business.

Over the last few years, I have worked with many companies that have great core values but have just lost their way

they want to serve their clients but with the markets forever changing and current conditions, they feel paralyzed and do not know what to do. 

It could be a lack of training for the sales team

Lack of structure

Lack of direction 

It could be a lack of motivation .

I can and want to help your business with the challenges that you face.

As a sales trainer, your sales team will be understood and guided in a way that will make them feel they can overcome any stumbling block and once again be motivated.

My Training is very much about how to build value for your client and make sure they are serviced in the right way, leading to increased revenue for your business

Not only is it important to me that I help with the challenges you face but it is my mission that I can reach enough companies and individuals within the industry to ensure that the sales profession rebuilds its reputation.

As Zig Ziglar says (one of my Sales trainer heroes) You can have everything you want in life if you will just help enough people get what they want